Meet Marcel, a city-slicking French bulldog who needs a new apartment quicker than you can say “fetch.”
This commercial follows Corcoran’s first Marcel spot in which consumers were introduced to our canine star and his girlfriend, Lulu. One year later, Marcel and Lulu need to upgrade his bachelor pad to a two-bedroom. Lucky for them, they find the perfect Corcoran agent to help them.
Being that our star had a low center of gravity, we drew inspiration from Charles Schulz’s portrayal of adults in his comic “Peanuts.” The shoot style played out well, framing our agent as a supporting character with whom Marcel successfully navigates everything from bidding wars to co-op boards.