Even a great brand needs a facelift every so often. Having previously rebranded in 2006, Corcoran was in need of an update that would modernize our core elements, but also preserve our brand position in the market.
Our team collaborated with DoThingsNYC to refresh our guidelines in the form of a design toolbox. What resulted was a flexible system that could play well across digital, print, video, and web.
In preparation for launch, we redesigned all company materials, intranet, as well as our website. Internal departments and external vendors were also on-boarded. Learn more about the Corcoran brand here.