Corcoran positions itself in both residential real estate and lifestyle categories. We get to know our clients so we can find them the home that matches their hearts—hence, our tagline “Live Who You Are.”
For the fourth installment of Corcoran’s “Live Who You Are” campaign, we partnered with world-renowned photographer Annie Liebovitz. The ads featured local celebrities in homes that reflect their true authentic selves. Read more about it here.
We also designed a custom app to increase engagement at launch. Audiences uploaded photos of themselves at home, and created their own #LiveWhoYouAre ads they shared on social channels.